eCommerce Strategist | eRetailers | FMCG | Walmart | Amazon

eStoreLabs is a data-driven eCommerce powerhouse with strategic advisory capabilities. As an agile-oriented eCommerce company, we serve global enterprises and help build online sales for brands. We provide measurable results through performance-based strategies. eStoreLabs is committed to employee development and fostering a positive work atmosphere.

Role Description

• Analyse client brand positioning, category dynamics, and competitive landscape across Amazon and other US FMCG e-Retailers.
• Define data-driven and holistic eContent strategies for the client’s multi-brand portfolio, tailored to multiple US-based FMCG eRetailer platforms and aligned with the client’s brand identity and business goals.
• Conduct robust analysis from various data sources (client tools) and monitor performance metrics (visibility, conversion, digital shelf KPIs); Analyse and develop sound, well-supported business recommendations for growth. Identify areas for continuous eContent improvement.
• Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy.
• Build optimisation frameworks and briefs for eContent creation (product pages, A+ content, brand stores).
• Lead strategic reviews and Insight presentations to internal teams and client stakeholders.
• Stay current with organic eContent trends to come up with client business recommendations ahead of the competition.
• Stay up to date on Amazon algorithm changes, platform trends, and consumer behaviour insights in the CPG/FMCG space.
• Translate client input and brand guidelines into actionable content and optimisation plans.
• Analysis of past Seasonal periods and ongoing recommendations for future seasons.
• Test & Learn - be an active collaborator/leader, providing inputs to ongoing eContent consumer testing
• Conduct client-facing, high-quality presentations, and be able to convince a client of your recommendations.
• Lead development of eContent best practices and gold standard executions, based on data-based Insights and best-in-class knowledge of eContent trends.
  
  

Requirements

• 2–4+ years of experience in eCommerce, strategy, or digital marketing - ideally with CPG/FMCG clients.
• Advanced English Level - at least C1
• Experience with internal performance tracking tools such as Amazon Brand Analytics, Retail Insights, Search Query Performance, or similar.
• Strong skills in data analysis and performance reporting.
• Comfortable working with data from tools like Helium 10, Google Analytics, Share-of-Search platforms, etc.
• Proven understanding of Amazon content formats (PDPs, A+, Brand Stores) and best practices.
• Familiarity with eRetail media and how it integrates with content and strategy.
• Ability to connect content execution with business outcomes (traffic, conversion, ROI).
• High-level presentation skills
• Strong proven analytical skills
• Advanced xls knowledge preferred
• Project management skills
• Nice to have:
• Hands-on experience with retail analytics tools (Profitero, Edge, DataHawk).
• Exposure to content syndication tools (Salsify, Syndigo).
• Experience running content A/B tests or working with UX performance feedback.
• Knowledge of US retailer requirements beyond Amazon (e.g., Walmart, Kroger, Target, Instacart).
• Familiarity with shopper behaviour research or zero-party data analysis.
• Preferred, previous experience in eCommerce/eContent Strategy for an FMCG or an agency
  
  

What We Offer

• Cooperation based on a B2B contract or individual contract through the professional Deel platform for international cooperation
• 26 paid days off from service provision, plus Bank holidays as paid days off
• Opportunity to work with international brands and to participate in an exciting global project
• Exciting and friendly work environment
• Work in an international team without rigid corporate rules
• Training in eCommerce and development opportunities
• Performance bonus
• Shorter working day on Fridays!
  
  

Recruitment Process

• Step 1 Analysis of received applications (CVs) - at this stage, we will select the CVs which will cover most of the features we indicated in the offer, and then contact selected candidates
• Step 2: Meeting with HR (online)
• Step 3: Recruitment interview with a Region Director (online)
• Step 4: Preparing and presenting the recruitment task (online)
  
  

Please provide your CV in English. We are looking forward to receiving your application!