SEO Trainer Lead, LawRank MX

About LawRank
LawRank is one of the most respected SEO and digital marketing firms serving the legal industry, working with high-revenue law firms across the country. We're part of EverService Holdings, a Sunstone Partners-backed portfolio operator with multiple market-leading brands across digital marketing, including LawRank, iLawyer, and RYNO. Our scale gives clients access to best-in-class talent, technology, and capability, while our brand-led structure keeps us close to the firms we serve.

Summary of Position:
Are you a seasoned SEO professional who enjoys teaching, coaching, and helping others grow? Do you have the ability to break down complex concepts and turn beginners into confident, high-performing SEO Specialists?

At LawRank, we’re more than a premier legal marketing agency, we’re a powerhouse led by smart, tech-driven women shaping the future of legal SEO. Our leadership encourages innovation, continuous growth, and a high standard of excellence.

As our SEO Trainer, you’ll play a central role in building the next wave of talent.

This role comes with full accountability—not only for your team’s output and deliverables, but also for communicating performance, roadblocks, and initiatives directly to leadership positions.

Position Responsibilities:
As the SEO Specialist Trainer, you will guide, mentor, and upskill incoming SEO Specialists, Trainees, and interns. The key responsibilities you will have are:

• Train new hires in Search Engine Optimization, including ranking strategies, fundamentals, and advanced techniques
• Lead workshops on link-building, technical SEO tools (Ahrefs, Screaming Frog), analytics, and SEO systems
• Supervise SEO trainees as they learn WordPress tasks and content publishing
• Develop training materials, checklists, and structured learning paths
• Review trainees’ website audits, visual inspections, and optimization work to ensure quality standards
• Teach best practices for generating leads through organic strategies
• Ensure trainees learn proper implementation of tracking scripts, analytics goals, etc
• Coach teams on how to communicate effectively with the other departments at the company
• Provide performance feedback, conduct evaluations, and document training progress
• Mentor junior staff through weekly and monthly SEO routines
• Collaborate with management to constantly refine the training process
  
  
  
  
  

Requirements
Minimum Requirements:

• STEM or technical background preferred (e.g., industrial engineering, systems, analytics, etc.)
• College degree is preferred, but not required
• Exceptional SEO knowledge across technical, on-page, off-page, and content strategy
• Advanced analytical and problem-solving skills with the ability to interpret data, simplify complex concepts, and develop practical solutions
• Proven experience in analytics-driven environments
• Strong leadership, coaching, and mentoring abilities, including experience training, developing, and motivating individuals or teams
• Prior training, team-lead, or mentorship experience is a strong plus
• Excellent communication and interpersonal skills
• C1-level or higher English proficiency (written and verbal) is required
• Strong project management, organizational, and time management skills, with the ability to manage multiple trainees, projects, and competing priorities successfully
• WordPress proficiency strongly preferred
• Comfortability working in a fast-paced environment with high performance expectations
• Ability to resolve problems quickly and coach others to do the same
  
  
  
  
  

Benefits:
We've Got You Covered! LawRank MX is proud to offer a variety of benefits, including:

• Major medical insurance + vision + dental
• 6 PTO days per year (personal & sick days)
• 6 extra vacation days after 6 months
• Fun Fridays (2 Fridays per month = half days)
• Ongoing training
• Real growth opportunities
• Remote work
  
  
  
  
  

About EverService Holdings, LLC:
EverService is a global holdings company specializing in B2B professional services for companies of all sizes, helping them to grow and scale. After years of operating across both marketing and engagement verticals, EverService has streamlined its portfolio and now concentrates exclusively on driving growth within its marketing ecosystem. Through its vertically integrated brands, EverService delivers performance-driven digital marketing solutions across the legal, home services, and professional services industries. Our agencies specialize in SEO, paid media, website design and development, conversion optimization, creative services, and analytics, leveraging advanced technology and AI to deliver measurable business impact. Backed by deep industry expertise and a commitment to scalable, data-driven execution, EverService is the trusted growth engine for the sectors we serve, helping businesses strengthen their online visibility, generate high-intent demand, and drive measurable, sustainable growth through digital marketing.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.